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Duffield couple's healthy treats for Ecuador



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Published Date:
02 December 2008
An ethical Duffield couple are planning to build a nursery in Ecuador with the profits from their environmentally-friendly, healthy-eating business.
Hayley and Andrew Gait-Golding, of Hazelwood Road, are hoping to raise enough through snack company Urban Fresh Fruit to fund the building in the South-American country, where much of their produce is grown.

The husband-and-wife team said they hoped the building, which is costing tens of thousands of pounds, would succeed in its aim of providing a safe place for the children of the growers and also other local children.

Work has already begun on designing the nursery.

The couple have said that they hope to have it completed by next year.
Urban Fresh Fruit was launched in 2006.

The company produces bags of fresh healthy dried fruit with no sugars or preservatives unlike many that can already be found on the market.
It was introduced to offer people a simple alternative to the unhealthy snacks of crisps and chocolate.

The aim was also to provide an easy way for people to include more fruit in their diets.

Ten flavours, including golden kiwi and white cherry, are currently available in a number of stores including Waitrose and Topshop.

Founder Hayley said: "We wanted to spread the word that healthy eating can be fun, and doesn't always have to come in a dull brown bag.

"By embracing the bright colours and diversity nature provides, Urban Fresh Fruit aims to transform the way the consumer considers dried fruit and introduces it as a modern, portable, snack."

Hayley continued: "Many are shocked when they try our dried fruit as it is chewy, moist, and tastes just as good as sweets, only without the unhealthy ingredients."

The idea for the company came from Hayley's dislike of lugging around heavy bags full of fruit to eat during the day.

She said that she thought this offered a much easier alternative.

At first she worked alone, but as the success of the business grew, husband Andrew, who was previously on the books with Derbyshire County Cricket Club, decided to quit his career as a professional cricketer so that he could join her.

As well as its healthy eating basis, the company also boasts green credentials.

All the products are shipped, rather than flown, into the UK to save fuel.

Both of the founders work closely with farmers and growers to plant more trees and offset their carbon footprint.

A plantation of 5000 trees is planned for 2009.

The full article contains 423 words and appears in n/a newspaper.
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  • Last Updated: 09 December 2008 9:05 AM
  • Source: n/a
  • Location: Belper
 
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