Owners of a Belper chip shop have spoken of their commitment to ensuring their ingredients are of the highest quality in the wake of the national horse meat scandal.
Since a national furore erupted over traces of horse being found in some products it has been reported that around 7.4 per cent of cod sold in the United Kingdom is not in fact from the fish.
Substitutes identified include haddock and pollock.
However, bosses at George’s Tradition said that sustainable and traceable sourcing “has long been a lynchpin” of its operation.
The chain, which runs nine outlets, including one in Bridge Street, Belper, won the coveted UK’s fish and chip retailer award in 2010 and said there had been further focus on product sourcing since then.
Managing director Andrew Constantinou said: “Over the years it’s taken commitment and focus to maintain the high standards that we set ourselves, but knowing that our customers are aware that our products are sourced sustainability, are fully traceable and of the highest quality means they can trust what we do 100 per cent.”
The firm said its fish comes from sustainable sources, such as the Icelandic and Barents seas, where the fish populations are monitored by the EU fisheries council.
And potatoes are grown specifically for George’s from a family owned farm in Shropshire which is accredited and monitored by the farm assured food standards.
George’s started as a family business back in 1967, with Belper being the first shop.