A Housebuilder in Belper has launched a campaign with wings, in a bid to encourage the birds of Belper to pay a flying visit to its development.
Peveril Homes said it is keen to look after the wildlife surrounding its sites and has fitted bird-feeders on the trees of its Beaurepaire at Alton Manor development.
Now. bosses are hoping residents will follow their lead and help to sustain the local bird population through the cold weather.
Angela Thomas, marketing manager for Peveril Homes, said: “We recognise that the winter can be a challenging time for our feathered friends, especially when the ground is frozen and the availability of food becomes even more difficult.
“We hope that, by installing feeders, we are going some way towards helping local bird populations to survive, through what has been one of the coldest winters for 100 years, and setting a good example to our residents, who we hope will follow suit and make this an even more popular activity.”
Peveril Homes develops around 150–200 houses a year, on various sites throughout the Midlands in Derbyshire, Leicestershire, Nottinghamshire and Staffordshire.
In October the company reported it has enjoyed its most successful year ever and a 20 percent increase in profits.
In December, Peveril, based on Green Lane, pledged to donate £15 to The Woodland Trust for every home which it sells in 2013.
Beaurepaire is situated off Nailers Way, in Belper, and offers a selection of homes which start at £167,950.