Murray-mania sales boost

Fantastic weather coupled with the country’s tennis fever during the weekend of the Wimbledon finals made a massive impact on sales of barbecue-related items at many shops in the area.

The Co-op reported a huge surge in sales as Brits toasted the Lions’ victory over the Aussies, and Andy Murray’s historic Wimbledon men’s singles win.

The community retailer, which has stores in Belper, Allestree, and Duffield, saw sales of beef burgers soar, with sales of standard burgers up 164 per cent and sales of premium Truly Irresistible burgers up 59 per cent, as Brits fired up the barbecues to make the most of the sunshine.

As temperatures soared to 30 degrees, sales of barbecue and picnic goods - such as charcoal, instant barbecues and picnicware - were up 455 per cent (compared to the same week last year).

Sales of summer toys, such as water pistols, tennis sets, hula hoops and bouncy balls, were also up by 270 per cent year-on-year.

The super weekend of sport, topped off by Murray’s Wimbledon victory, meant that sales of drink were sparkling too - with Saturday sales seeing a whopping surge of 34 per cent (year on year) as people stocked up their fridges in anticipation. Prosecco and Cava were the fizz of choice as shoppers raised a toast to Murray and the British Lions.

Sales of wine were also buoyant, with white up by 25 per cent on Saturday, and rosé up 28 per cent compared to last year.

Strawberry sales were up 56 per cent on Sunday, compared with last year’s men’s final, with sales up 32 per cent throughout the whole tournament this year.

Additionally, The Co-operative sold a staggering 180,000 pots own-brand British double cream over the last week, whiles sales of Pimms shot up too, 158 per cent up week-on-week.

Compared with the same weekend in 2012, salad dressings were up 200 per cent, bagged salads were up 82 per cent and cucumber sales were up 93 per cent.

Sandwich sales reached a peak, too, with sarnies seeing the best weekend of sales all year.

Store manager at the Allestree shopat Park Farm, Simon Kennan, said sales last weekend were phenomenal.

He said: “We’re thrilled with how sales across the region soared at the weekend, along with the temperatures.

“Whether local shoppers were dusting off their BBQs, or toasting Murray’s win, we worked hard to make sure customers could get everything they needed for a fantastic summer weekend.”