A scheme which aims to get more than £5million spent annually in Belper’s independent stores has been officially launched this week.
Thirty-five businesses have now signed-up to Totally Locally which aims to encourage people to spend £5 weekly with independent businesses instead of with national firms or over the internet.
Work is now complete on the first Totally Locally Belper map, which shows the location of the independent retailers and cafes in Belper town centre.
Around 9,000 copies have been printed, which will be delivered to hand delivered households across Belperover the next few weeks by the traders, friends, family and supporters of Transition Belper.
During the Arts Festival many of the independents on the map and new traders joining the scheme will be running a Totally Locally Fiver Fest, which aims to show how easy it is to spend £5 in your local independent and boost the local economy.
One of the Totally Locally champions, Ian Jackson from Transition Belper, said: “This is a chance for locals to discover Belper’s great shops and cafes, and the real difference they make to our town.
“Who did we turn to during the horsemeat scandal, our local butchers supplying locally sourced produce”.
Building on the success of the monthly farmers market and the food fairs the campaign will help promote an amazing variety and quality of independents in Belper.
Mark Greening from Sundial on King Street said, “Totally Locally has a proven track record in towns just like Belper.
“Sometimes people need to be reminded about what is on their doorstep. Belper is a true market town, with a great mix of shops, cafes, the cinema and the farmer’s market.
“If Belper people support their local shops and cafes the town will continue to go from strength to strength. Belper has lots of character and if people get behind the Totally Locally message it will make a huge difference.”
Transition Belper saw the campaign working elsewhere and talked to other town’s champions and started talking to all the Belper independent retailers and cafes during the Christmas holidays about starting a Totally Locally Belper campaign.
Totally Locally was created in West Yorkshire, in the UK in 2009 by brand expert Chris Sands and business strategist Nigel Goddard.
It has seen successes in towns like Hebden Bridge, West Yorkshire, which was recently profiled by UK national press as one of Britain’s most “independent” thriving towns.