Firm is onesie step ahead of rest with latest export

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Staff at Belper clothing manufacturer Slenderella draped a huge ‘onesie’ off the top off their Queen Street factory to celebrate their success in exporting the popular leisure garment.

The all-in-one furry jumpsuits have helped lift sales for the company, a market leader in the production and distribution of ladies nightwear and lingerie, in recent months.

A special print of a model wearing one of their tiger designs was dangled off Slenderella House in triumph this week.

Sales and marketing manager, Ashley Spendlove, said: “Despite a difficult trading period in the first half of the year, the interest created by Slenderella’s new Oneise and dressing gown range has helped to increase sales in autumn compared to the same period last year.

“Alongside a consistently strong pure cotton nightwear collection the aforementioned Onesie has proved a great success.

“The new ranges have also proved highly successful in Eastern Europe.

“The Onesie has also allowed us to open new accounts and doors which previously we wouldn’t have been able to.”

National fashion magazines have expressed interest in featuring the firm’s latest success.

At the beginning of November the Belper News told how the firm has landed overseas orders worth more than £25,000 thanks to a Government boost.

Slenderella made the announcement less than four months after beginning to work with UK Trade & Investment (UKTI) - during a week designed to help businesses start exporting or to expand their export activity. And in October bosses said they may be forced to move out of town if a suitable site for expansion cannot be found.

The Queen Street company employs 12 people at its offices and warehouse.