Belper heating technology manufacturer Vaillant has joined some of the world’s most recognisable and reputable brands - including British Airways, Google and Apple - in achieving “Superbrand” status.
The Nottingham Road firm was named as one of the UK’s leading business brands in the 2014 Superbrands Business index.The annual league table is based on independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers.
The recognition comes as the firm celebrate a record-breaking month in which the Belper plant manufactured more boilers than ever before.
Jim Moore, UK and Western Europe Managing Director of Vaillant Group, said: “This accolade cements Vaillant’s position as one of the most successful and best-known heating brands in the world. Vaillant has been setting standards in the heating market now for 140 years and we continue to work hard to maintain this position, investing continuously in product, service and manufacturing innovation.
“We know that brands have incredible power in resonating with customers and brand strength can have a huge impact on the success of a business and its market position, so this recognition is extremely gratifying and a responsibility we take very seriously.”
This accolade is the latest in a succession for the Belper, Derbyshire based manufacturer.
In January, Vaillant was awarded the Sustainable Manufacturing Award at the EEF Future Manufacturing Awards in London in recognition of its sustainable business strategy.
The plant now manufactures every boiler using less energy and water and creating less waste and carbon emissions than ever before as part of its S.E.E.D.S (Sustainability in Environment, Employees, Development & Products and Society) programme.
Dr. Jan Borkowski, Plant Director at Vaillant’s Belper plant said: “Not only do we produce and sell highly efficient, environmentally friendly products – we also produce them in the most sustainable plant in the country.
“I’m especially delighted that feedback from the judges valued the team effort present in our win, noting an impressive involvement of staff at all levels into the sustainable strategy.”
Nick Linklater, Head of Corporate Accounts for ENER-G, praised Vaillant Group’s collaborative approach to driving sustainability throughout the business: “Vaillant Group is setting a shining example of green business excellence for others to follow,” he said.