A council has come-up with an innovative way of advertising for free - after agreeing a deal to put giant billboards on its bin lorries.
Amber Valley Borough Council said it was “increasingly challenging” to broadcast key messages to the public in the current economic climate.
In an attempt to address the situation it has been given “valuable” advertising space on the side of refuse and recycling collection vehicles, by the company delivering the service in the borough – Veolia.
A total of 14 extra large posters, covering the sides of the collection vehicles, are in production and are expected to start appearing on the borough’s streets towards the end of March.
A number of the posters deliver recycling and waste collection messages, but the council has also taken the opportunity to promote leisure centres, parks and gardens and pest control. One poster provides a snapshot of the proportion of council tax which goes to each of the collecting authorities.
Leader of the Council, Councillor Stuart Bradford, said: “In this current economic climate it has become increasingly challenging to broadcast our key messages to residents, so we are very grateful for this opportunity, and determined to make the most of it. The key focus with the campaign is to support the great work that has already been done on recycling and help make the service even more popular.”