Sponsored by
VIDEO: Success for Belper crisp flavour
A plate of smiley bacon and eggs was the key to success for Belper woman Emma Rushin.
The Mill View resident dreamed up a new flavour of crisps after glancing at her daughter's favourite tea-time meal and it's earned her 50,000.
Emma entered her 'builder's breakfast' crisps in the Walkers 'Do us a flavour' competition, which invited people to invent an original flavour for the brand.
She said: ""Tensions were high especially towards the end of campaigning - I really had no idea what way the public vote would go.
"I'm so proud to have my flavour crisps continue to be on sale across the UK and Ireland. It'll be fun to see people buying them with their lunch or snacking on them on their way home from work.
She added: "I am ever so grateful for the public's support and all their votes. It's wonderful to know so many people love Builder's Breakfast too."
The mum-of-two combined bacon, eggs, beans, buttered toast, sausages and tomato to make her flavour, in a bid to create the perfect English breakfast.
Her idea gained 232,336 votes, beating off competition from six other flavours including cajun squirrel and chilli and chocolate.
She has won 50,000 and one per cent of future sales of her flavour.
See our video interview with Emma by clicking on the icon.
Email to a friend
Print this page
Looking for...
Featured advertisers
Jobs
Search for a job
Motors
Search for a car
Property
Search for a house
Weather for Belper
Sunday 05 February 2012
Today
Sunny spells
Temperature: 2 C to 6 C
Wind Speed: 8 mph
Wind direction: West
Tomorrow
Cloudy
Temperature: 1 C to 5 C
Wind Speed: 8 mph
Wind direction: North
