A grandmother was floored by a supermarket display stand and was sent a £10 shopping voucher to spend in the store.
Mrs Jackie Cox, 66, needed hospital care and spent days in pain from a swollen big toe on her right foot. That made it impossible to wear shoes and limited her work as a local councillor.
She returned the shopping voucher to Morrison’s, describing it as an insult after the accident outside its Belper store.
“All I really wanted was for them to get in touch, say sorry and send me a bunch of flowers, which they sell anyway. But they just totally ignored it all. If this is the way they treat people, and I am a regular customer, that is very poor. They are not looking after anybody,” said Mrs Cox of Royston Drive, Belper.
Since the accident in July, she has been seeking a better reaction from the store and wrote to chief executive Dalton Philips. She suggested a £100 donation to the Ripley Cottage Project, a charity where she is a volunteer and £100 personal compensation.
The incident took place while shopping with husband Alan, who is also a local councillor. A gust of wind caught the stand, which is 8ft tall and 3ft wide. Her husband shouted a warning and Mrs Cox was struck on the left shoulder as she tried to dodge it.
“I was unable to get off the floor as I was in a lot of pain and also in shock. It was a while before any staff came out to see what happened.A senior member arranged for some chairs and helped me up. He said the sign should not have been out there as it was for internal use only and suggested the window cleaner had moved it out,” she said.
A first-aider examined the toe and she was taken back into the store and given coffee while accident forms were completed. An ambulance took her to Ripley Hospital.
She received treatment and left the hospital barefoot because the swelling was too big. She had to return two days later when medics said she was suffering from a bruised bone on top of the toe.
On August 6, customer services advisor Daniel Armstrong sent her the shopping voucher along with a letter. After returning the £10 voucher, Mrs Cox wrote to the firm’s chief executive and received a reply from customer services manager Lorraine Dickinson. That letter described the voucher as a “gesture for the inconvenience caused and not a form of recompense.”
A Morrison’s spokesman said: “We have apologised to Mrs Cox for the incident and her compensation claim is currently with our insurance team.”