DERBYSHIRE County Cricket Club has released its strategic six-point plan with the aim of inspiring ambition and purpose by promoting cricket in Derbyshire.
Highlights of the ambitious plans include a potential £2.5million development of the County Ground and the formation of a Management Board encompassing the requisite skills to take the Club forward.
Chief Executive Simon Storey said: “The aim of this six-point strategy is to deliver cricketing success supported by long-term business sustainability and financial security. It builds on the nine-point cricket strategy announced by Chairman Chris Grant in July 2011.
“Our primary objective as an off-the-field team is to engage effectively with sponsors, members, supporters, conference customers and the wider community of Derbyshire.
“The more effectively we achieve this objective, the greater our position will be to support and sustain a successful team on the field.
“We will also continue to work in close alignment with the Derbyshire Cricket Board to ensure a coherent strategy from playground to County Ground.”
Chairman Chris Grant added: “The nine-point cricketing strategy announced in 2011 gave our cricket an important injection of purpose and direction.
“We started to reap the benefits with LV= County Championship promotion as champions last season and we will continue to embrace the strategy as we aim to make further strides in the future.
“Every successful team in professional sport needs a strong business model to support it. This six-point plan ensures that we now have a similarly robust blueprint to follow off-the-field and the two strategies will work hand-in-hand to create a successful future for cricket in Derbyshire.”
The six points in the plan are: Cricketing Success, Outstanding Customer Experience, Engaged and Loyal supporters, Community Involvement, Financial Stability, Strong Corporate Governance