Card shop plans are a first

editorial image
Share this article

Innovative Andy and Lesley Eaton, owners for the last nine years of the thriving Hallmark card shop in Belper, are set to combine their business with a new pet-food venture.

While browsing for gifts and cards in the shop customers can request information on their Husse pet food from Sweden. Husse operates in more than 40 countries, has more than 750 franchisees worldwide and has been around since 1987. The high quality range includes dog and cat food and supplements along with horse products.

The pair, who are keen dog lovers, having spent more than 20 years looking after rescue animals, said the idea was a natural progression for them.

Andy, aged 40, said: “It’s great to be able to combine one of our passions with our business”.

“We’re the first people to try a Husse franchise in the area and think it is a really great product for pets and their owners. We have recently adopted a labradoodle which we believe was used for breeding and was in poor condition”.

“However, with this food her digestive system has really settled down, her coat has improved and she has put on some weight. So we have seen the results for ourselves.”

When an owner gets in touch, Andy will arrange to visit the customer at home, free of charge, and will make notes on the pet’s history, taking into account weight, breed, activity levels, allergies and any health issues.

He will then suggest the most appropriate food from the range offered by Husse and offer a free sample to ensure the pet loves the food.

Andy continued: “Once everyone is happy we can then arrange to deliver the pet food at regular intervals to the home. We would then keep in touch with the customer and arrange future deliveries according to the pet’s requirements”.

The couple will be promoting the venture at steam rallies and other shows over the coming months and also offer a discount with the county council’s Gold Card scheme. For more information log-on to or email

Meanwhile, the couple from Denby are also ensuring that their Hallmark shop is keeping up with the times and changing customer tastes.

A Facebook page has recently been launched for the shop, which underwent a re-fit after a fire in a neighbouring florist’s 18 months ago.Colour photographic cards with images of Derbyshire by local photographers as well as loyalty cards and new gift collections are on offer.

Last week the Belper News incorrectly stated that the Hallmark shop is closing down.