Delivery launched at Belper Morrisons

Belper is among the first wave of Morrisons stores to offer home delivery.

Deliveries begin across much of the Midlands on Friday, January 10.

Delivery charges will be £1, £3 or £5 depending on whether it’s peak, off-peak or standard times and customers will receive a one hour time slot. A doorstep check also allows customers to check the freshness of the products before they accept them.

Dalton Philips, Chief Executive of Morrison, said: “This fresh food offer will be the closest thing on the internet to being in a store and selecting food yourself. Customers do have concerns about buying fresh food online and today we believe we’ve come up with the answer.”

Morrisons expects to be covering half the country by the beginning of 2015.