Firm’s £25K export success

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A Belper-based lingerie and nightwear firm has landed overseas orders worth more than £25,000 thanks to a 
Government boost.

Slenderella made the announcement less than four months after beginning to work with UK Trade & Investment (UKTI) - during a week designed to help businesses start exporting or to expand their export activity.

The Queen Street company, which employs 12 people at its offices and warehouse, produces high quality thermal underwear and luxury dressing gowns.

Ashley Spendlove, marketing and sales manager, said: “Since we began working with UKTI earlier this year, we have visited the Paris and Poznan fashion trade shows where we have received orders from around 30 customers, from locations as far afield as Australia, Russia, Spain, Greece, Canada, Lebanon, Poland and France.

“We wouldn’t have been able to do this without UKTI’s help and the work of our export adviser Jo Marriott.

“At the trade fashion show in Poznan, Poland, we also received a lot of interest and managed to secure a very large distributor in Eastern Europe, as well as press coverage and articles in several languages.

“Jo recommended we attend the two trade shows and the UKTI Passport to Export course.

“Over the two shows we have received orders worth over £25,000, which was unthinkable for a small firm like ours exhibiting for the first time.

“What people really like is the high quality of our products, which we pride ourselves on. We have now created an export plan and have commissioned agents in Scandinavia and Germany where we expect further orders. I would recommend UKTI to any other small company – without them we would not have received the orders we have.”

Jo Marriott, international trade adviser for UKTI said: “I’m so glad we could help this great firm. They offer extremely high quality products which have a strong following in the UK, so it was immediately apparent to me that they would be successful around the world. It’s good to see a small British company getting such a strong international reaction so quickly.

“I hope that other firms will read about this success and want to contact UKTI to find out how we can help. This is what Export Week is about. We want small and medium firms to explore what is on offer to them overseas. We can advise on the best markets for the firms and he best way to reach them.

“And the first step for the firm is just to give us a call on 0845 052 4001.”