Kay hangs up her ‘Boots’ for shop’s new era

Kay and Steve Croot, Croots
Kay and Steve Croot, Croots

A former director with big retail brands Boots and Asda is bringing her expertise to the family business after joining her husband full-time at Croots Farm Shop in Duffield.

Kay Croot is now working alongside husband Steve at the farm shop in a move which coincides with a makeover at the award-winning shop.

The outlet opened in 2008 at Farnah House Farm, Wirksworth Road – the farm where Kay grew up and where her parents still live.

Now Kay has joined Steve full-time at the helm as they launch a new era for Croots Farm Shop with updated displays and fixtures, new lighting and a revamped product range to include a wider selection of gifts alongside the food and drink products.

She said: “I’ve had more than 25 years of experience in the retail sector, working with some really famous brands like Boots, Asda and Aldi, but I’m really excited to be working with Steve full-time in the family business now.

“Croots Farm Shop launched in 2008 and since that time we’ve become a popular store, recognised for the high quality meat, cheeses and other products we sell. In response to demand, we’ve previously expanded the store and the coffee shop, which is now known as Shires Eatery, and we have long-term plans in the pipeline which will hopefully develop the shop further.

“In the meantime, we’ve just given the shop a really stylish makeover which we hope our existing customers, and those new customers who haven’t yet found us, will welcome and enjoy.”

As part of the revamp, the 400 metre driveway from Wirksworth Road to the farm has been resurfaced – giving customers a smoother journey passed the fields of Shire horses and sheep as they drive to Croots Farm Shop.

Kay, who has been a buyer for Aldi, a central merchandising director as Asda, and more recently has held several senior roles at Boots, was brought up at Farnah House Farm, where her parents farm and also breed Shire horses.

“We’ve got lots of plans to develop Croots Farm Shop by holding more events and organising different themed restaurant nights, building on the great reputation that we’ve built up over the past few years.”