a NEW charity shop in Belper in aid of the Derbyshire, Leicestershire and Rutland Air Ambulance (DLRAA) took more than £300 in its first hour of opening.
Crowds gathered outside the shop, which is on King Street, as air ambulance doctor Pam Hardy, cut the ribbon and officially declared the store open.
It is the DLRAA’s first ever retail shop.
And, the bright, modern store proved an instant hit with Belper shoppers as it took more than £1,500 during its opening day.
Claire Marshall, director of fundraising said: “It was a very proud moment. On behalf of the team, I would like to thank all our supporters who braved the cold weather and queued up to take a peek at our new shop and support their air ambulance.”