Shop puts faith in Rudolph to boost children’s charity

Customers and staff at Croots Farm Shop near Duffield are raising money for Derbyshire Children’s Holiday Centre this festive season by making sure that Santa’s reindeer are fully fed.

The farm shop on Wirksworth Road is selling special packs of reindeer food, which children will be encouraged to sprinkle in their gardens and near their homes on Christmas Eve.

Proceeds from the fund-raising effort will be given to Derbyshire Children’s Holiday Centre, which is one of Croots Farm Shop’s adopted charities this year.

The charity was established in 1891 to give disadvantaged Derbyshire children holidays in Skegness, Lincolnshire, and currently provides 450 holiday places per season for boys and girls aged from eight to 14.

The centre needs to raise more than £150,000 every year, and generous customers and staff at Croots have already raised several hundred pounds for the charity since adopting it two years ago.

“Any food the reindeer don’t eat will be scooped up by wild birds, as the packs contain rolled oats, as well as a sprinkle of something sparkly,” said Steve Croot, who runs the farm shop based at Farnah House Farm.

The packs cost £1 and are part of this year’s annual festive fund-raising at Croots, which also includes a raffle and the chance to win an £80 hamper packed with tasty goodies. Almost 60 packets of the special reindeer food have already been sold. Derbyshire Children’s Holiday Centre is one of two charities regularly supported by Croots. The other is the Shire Horse Society.