Derbyshire business revealed to be behind mysterious road sign - #WhoIsCallum
and live on Freeview channel 276
Last week The Star reported how a sign on Sheffield Parkway had got passing motorists talking as they tried to figure out what was behind the message.
The sign simply read: “Callum, I need to ask you a question”, alongside the hashtag #WhoIsCallum.
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Hide AdBut the messaging has since changed to reveal more information.
It now reads: “Callum said Yes!!! We have booked our wedding at Van Dyk by Wildes.”
Van Dyk by Wildes is a hotel and wedding venue in Clowne, Chesterfield.
Anco Digital, a Sheffield-based business who operate the screen on which the advert appeared, say it was part of a marketing campaign from the Derbyshire company.
And a spokesperson revealed there could be more to the campaign as the identity of Callum is yet to be revealed.
Watch this space...